Schema Markup Generator

What this schema markup generator creates

Pick a type, fill in the form, and the generator writes JSON-LD structured data inside a script tag. The code updates as you type. Copy it with one click, then test it with the link to Google's Rich Results Test. Required fields are marked, and any that are still empty are listed so nothing is missed.

The generator runs entirely in your browser. Nothing you type is sent to us.

Where to paste JSON-LD schema on your site

1. Copy the full output, including the opening and closing script tags.
2. Paste it into the HTML of the one page it describes. The head is the usual place, but Google reads JSON-LD in the body too.
3. On a site builder, use the page-level code injection or custom code setting. In Squarespace that is the page's Advanced settings; in WordPress, a header code plugin or your SEO plugin's schema settings. Use site-wide injection only for markup that is true on every page, such as Organization.
4. Publish, then paste the live URL into Google's Rich Results Test to confirm Google can read it.
5. Check Search Console in the following weeks. Its enhancement reports list valid items and any errors Google finds.

Already have an SEO plugin? Check whether it outputs schema of its own. Two conflicting blocks for the same thing are a common source of errors. The meta tag checker lists every JSON-LD type a page already contains.

Does schema markup help SEO?

Schema markup describes your page in a format machines can read. It does not make a page rank higher on its own, and no generator can promise it will.

What valid markup does is make a page eligible for rich results, such as product prices or breadcrumb trails in Google's results. Eligible is not the same as shown. As of October 2026, Google decides case by case whether to display a rich result, and a page with perfect markup may still get a plain blue link. Google also changes which rich results it supports and for whom.

Even when no rich result appears, clear structured data helps search engines understand who you are, what you sell and how your pages connect.

Google's rules for structured data

Google publishes structured data guidelines, and markup that breaks them can be ignored or lead to a manual action. The main rules are simple:

• Mark up only what is on the page. Every question, price, address or rating in the JSON-LD must be visible to visitors on that same page.
• No fake or invented reviews. The Product rating fields are optional for a reason. Fill them in only if the page shows real reviews from real customers, and use the actual average and count. Leave them empty otherwise.
• No reviews you wrote about yourself. As of October 2026, Google does not show review stars for a local business or organization based on reviews it publishes about itself.
• Keep it current. If a price, opening hours or availability changes, update the markup at the same time as the page.
• Describe the page, not the whole site. A product block belongs on that product's page, not on the home page.

Is FAQ schema still worth adding in 2026?

Since 2023, Google shows FAQ rich results mainly for well-known, authoritative government and health websites. Most other sites no longer get the expandable questions under their result, whatever their markup says.

FAQ markup is still valid schema.org, and Google still reads it. It does no harm on a page that genuinely lists questions and answers, and other search engines and tools may use it. Just do not add it expecting the dropdowns to appear.

For most sites, the types that matter more are the ones that match what the business is: Local business for a shop or practice, Product for a store page, Article for posts, and Organization or Person to tie a site to its owner. Breadcrumb markup is worth adding to any site with sections. Before you publish, the SERP snippet preview helps you get the title and description right as well.