Creator numbers, explained
Benchmarks, formulas and honest ranges behind engagement rates, earnings and sponsorship prices. Every article shows its working and links to the free tool that does the math.
How much does YouTube pay for 1,000 views?
The arithmetic behind 1K, 10K, 100K and 1 million views, why the answer is a range rather than a number, and what decides where your channel lands in it.
Sep 22, 2026YOUTUBE SEO4 min readFree YouTube keyword research: a method that does not need a subscription
How to find topics people search for and judge whether you can rank, using autocomplete and the search results themselves rather than a paid tool.
Sep 21, 2026GROWTH3 min readHow to check any YouTube channel's stats (and what the public data cannot show)
Which numbers are genuinely available for any channel, which are rounded or hidden, and how to read a channel you do not own.
Sep 20, 2026SPONSORSHIPS4 min readHow much to charge for a sponsored Instagram post or reel
The rate-per-thousand-followers method, how engagement moves the number up or down, and what a feed post, reel and story are worth relative to each other.
Sep 19, 2026ENGAGEMENT3 min readWhat is a good YouTube engagement rate? Benchmarks by views
The engagement scale our tools use, why it is measured against views and not subscribers, and what moves a channel from "average" to "good".
Sep 18, 2026YOUTUBE SEO3 min readHow to find any YouTube video's tags (free, no extension required)
Tags are hidden from viewers but still sit in the page. Three ways to read them, what they are worth, and how to use a competitor's list properly.
Sep 16, 2026EARNINGS3 min readHow much does YouTube pay for Shorts?
Why Shorts earn a fraction of long-form per view, how the shared revenue pool actually works, and what that means for a channel that posts both.
Sep 15, 2026EARNINGS3 min readHow much does YouTube pay per view? RPM, CPM and a realistic range
The formula behind YouTube ad earnings, why RPM and CPM are different numbers, and the range our money calculator uses by default.
Sep 11, 2026SPONSORSHIPS4 min readHow to make a creator media kit (and what brands actually read)
The one-page structure that gets replies, which numbers to include, which to leave out, and where to get each one for free.
Sep 9, 2026ENGAGEMENT3 min readInstagram engagement rate by follower count (2026 benchmarks)
Typical engagement rates for nano, micro, mid, macro and mega accounts, the formula, and how the grade in our calculator is worked out.
Sep 4, 2026GROWTH3 min readViews per subscriber: the number that shows whether your audience is awake
How to work it out, what a healthy figure looks like at each channel size, and why a growing subscriber count can hide a shrinking audience.
Sep 2, 2026FOR BRANDS3 min readHow to spot fake followers on Instagram and TikTok: 7 signals
The patterns bought followers and likes leave in public numbers, how our fake-follower checker weighs them, and what a suspicious score really means.
Aug 28, 2026FOR BRANDS4 min readHow to vet a creator before you pay them: a brand's checklist
Ten minutes of public checks that catch most bad deals, what to ask the creator for, and which red flags are worth walking away from.
Aug 25, 2026SPONSORSHIPS3 min readHow much to charge for a sponsored YouTube video: the CPM method
Price a sponsorship from average views and the CPM brands pay for placements, with the multipliers for dedicated videos and Shorts that our calculator uses.
Aug 21, 2026YOUTUBE SEO3 min readDo YouTube tags still matter in 2026?
What tags do and do not do for ranking, the 500-character limit, how to see any video's hidden tags, and where to spend the effort instead.
Aug 14, 2026ENGAGEMENT3 min readTikTok engagement rate benchmarks by follower count
Why TikTok rates run far higher than Instagram, the typical rate for each account size, and how to grade an account fairly.
Aug 7, 2026Browse by what you need
Creators working out what their views are actually worth
What platforms pay, how RPM and CPM differ, and why every honest answer is a range. Each article shows the formula and links to the calculator that runs it on your numbers.
SPONSORSHIPS3 articlesCreators pricing a brand deal, and brands setting a budget
What to charge for an integration, a reel or a TikTok, how usage rights and exclusivity change the number, and what belongs in a media kit.
ENGAGEMENT3 articlesAnyone judging whether an audience is real and awake
The benchmarks behind every grade on this site: what a good rate looks like at each account size, on each platform, and why the numbers differ so much between them.
YOUTUBE SEO3 articlesYouTube creators who want the next video to get found
Tags, keywords, titles and what actually moves a video in search and suggested. Free methods only, with the tool or extension that does each job.
GROWTH2 articlesCreators tracking their own channel week to week
The numbers worth watching, what they mean at your size, and how to read a channel honestly, including your own.
FOR BRANDS2 articlesBrands and agencies about to pay a creator
How to check an audience is real, what to ask for before money changes hands, and how to compare a shortlist without guessing.
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