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Instagram Influencer Pricing Calculator Instagram

For brands and creators negotiating a deal. Enter followers and engagement rate and get a price band for each Instagram format.

Engagement Rate Calculator Engagement Rate Benchmark Follower to Following Ratio

How this number is made

Feed post = followers / 1,000 x $10, adjusted for engagement. Reel = 1.3x a post. Story = 0.4x a post. Story set of 3 = 1x a post.
Ranges are 30 percent either side of the midpoint.
Add 20 to 50 percent for exclusivity, whitelisting or usage rights beyond 30 days.

Next steps

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