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Instagram Account Audit Instagram

A one-page health check for any Instagram account. Enter the visible numbers plus the follower count from 30 days ago and how often the account posts.

Engagement Rate CalculatorEngagement Rate BenchmarkFollower to Following Ratio
Average of the last 12 posts
Use Social Blade or the account's own insights

How this number is made

  1. Engagement 35 points, authenticity 25, growth 20, consistency 20.
  2. Growth of 5 percent or more in 30 days earns full growth points. Negative growth earns none.
  3. 3 to 7 posts a week is treated as ideal consistency.

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