Instagram Engagement Rate Calculator Instagram
Type the follower count and the average likes and comments from the last 12 posts. You get the engagement rate and how it compares with accounts of the same size.
How this number is made
- Engagement rate = (average likes + average comments) / followers x 100.
- Typical rates fall as accounts grow: about 4 percent under 10k followers, 2 percent to 100k, 1.2 percent to 1M, under 1 percent above.
- Use posts from the last 30 to 60 days so the average reflects the current audience.