Instagram Engagement Rate Benchmark Instagram
Enter followers and an engagement rate. The tool places it on the benchmark table and tells you whether it is low, average, good or excellent for that size.
How this number is made
- Benchmarks are typical 2025 to 2026 ranges by tier: nano, micro, mid, macro and mega.
- Excellent is roughly 1.5x the tier average. Low is under half of it.
- Rates vary by niche. Pets and comedy run high, fashion and business run lower.