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Instagram Follower to Following Ratio Instagram

A quick popularity and authenticity check. Accounts that follow far more people than follow them back often grew through follow-for-follow tactics.

Engagement Rate CalculatorEngagement Rate BenchmarkLikes to Followers Ratio

How this number is made

  1. Ratio = followers / following. Above 10 reads as an established creator, 2 to 10 as a growing account, under 1 as a personal or follow-back account.
  2. Brands treat a ratio under 1 on a large account as a red flag for bought or traded followers.
  3. The ratio alone is not proof of anything. Pair it with the engagement rate.

Next steps

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