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Instagram Money Calculator Instagram

Estimates what a creator can earn from sponsored content. Enter followers, engagement rate and how many sponsored posts they run a month.

Engagement Rate Calculator Engagement Rate Benchmark Follower to Following Ratio

How this number is made

Base price = followers / 1,000 x $10, then adjusted by how the engagement rate compares with the tier average (0.6x to 1.6x).
The range shown is 30 percent either side of that figure.
Real deals also depend on niche, audience country, exclusivity and usage rights.

Next steps

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