TikTok Engagement Rate Calculator TikTok
TikTok reach depends on the For You page, so engagement should be measured against views as well as followers. Enter averages from the last 12 videos.
How this number is made
- Engagement by views = (likes + comments + shares) / views x 100. 5 to 9 percent is typical, above 12 is excellent.
- Engagement by followers uses followers as the base. It runs higher than Instagram, often 6 to 10 percent for accounts under 100k.
- Shares count double in some agency formulas. This tool weights all three equally.