Engagement
The benchmarks behind every grade on this site: what a good rate looks like at each account size, on each platform, and why the numbers differ so much between them.
What is a good YouTube engagement rate? Benchmarks by views
The engagement scale our tools use, why it is measured against views and not subscribers, and what moves a channel from "average" to "good".
Sep 18, 2026ENGAGEMENT3 min readInstagram engagement rate by follower count (2026 benchmarks)
Typical engagement rates for nano, micro, mid, macro and mega accounts, the formula, and how the grade in our calculator is worked out.
Sep 4, 2026ENGAGEMENT3 min readTikTok engagement rate benchmarks by follower count
Why TikTok rates run far higher than Instagram, the typical rate for each account size, and how to grade an account fairly.
Aug 7, 2026The tools behind these articles
YouTube Engagement Rate Calculator
Engagement per view and per subscriber from the last 10 videos, with a benchmark.
INSTAGRAMInstagram Engagement Rate Calculator
Engagement rate from followers, likes and comments, with a benchmark for the account size.
TIKTOKTikTok Engagement Rate Calculator
Engagement by views and by followers from likes, comments and shares.
New engagement articles, once a week
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